MY PRESCRIPTIONS
Transforming Hy-Vee's digital pharmacy into a simpler, family-first experience.
Intro
My Prescriptions was Hy-Vee's digital pharmacy platform, helping customers and families manage medications, refills, deliveries, payments, and pharmacy services across web and mobile.
As the product evolved, the experience had become fragmented, with disconnected entry points, inconsistent information architecture, and complex healthcare workflows that were difficult to navigate. I partnered closely with product, engineering, and fellow designers to redesign key parts of the ecosystem—from the family dashboard and prescription details to refill workflows, delivery scheduling, purchase history, and member management.
Alongside redesigning key customer journeys, I helped align the pharmacy experience with Hy-Vee's evolving design language by extending the Kernels Design System with reusable components, interaction patterns, and data presentation models that improved consistency across the healthcare experience while making complex prescription information easier to understand.
Role
Senior Product Designer
UX Strategist
Collaborator
Status
Shipped
2025-2026
Type
Healthcare
Enterprise UX
Mobile Experience
Design System
Tools
Product Gallery
Process
My Contribution
Across the Experience
I helped transform Hy-Vee's digital pharmacy into a connected, family-first experience by designing key customer journeys, refining information architecture, and extending the Kernels Design System.
Challenge#1
Creating the gateway to digital pharmacy
Problem
Customers lacked a clear and seamless path from the Health experience to their secure pharmacy account.
Solution
Designed a dedicated pharmacy entry point within the Health home that served both guest and authenticated users. The landing experience introduced pharmacy services to all customers, while providing members with a clear, personalized gateway into My Prescriptions through the required McKesson authentication flow—creating a seamless transition between the public app and the secure pharmacy experience. The redesign also served as the first step in visually reconnecting My Prescriptions with the broader Hy-Vee ecosystem.
Challenge#2
Rethinking the family dashboard
Problem
The dashboard surfaced information without helping users prioritize actions.
Solution
Redesigned the information hierarchy, introduced progressive disclosure with expandable family sections, and reserved the circular progress visualization for the most actionable metric—prescriptions ready for pickup.
Challenge#3
Simplifying prescription information
Problem
Critical healthcare data was difficult to scan and understand.
Solution
Reworked the prescription details page through multiple iterations, introducing clear information hierarchy, reusable status chips, and action-oriented layouts.
Challenge#4
Connecting fulfillment journeys
Problem
Pickup, delivery, and refill workflows felt disconnected.
Solution
Unified location selection, delivery scheduling, refill requests, and review flows into a more predictable experience.
Challenge#5
Designing beyond the happy path
Problem
The core prescription journey was supported by fragmented secondary workflows, making the overall pharmacy experience feel inconsistent and incomplete.
Solution
Designed and standardized these supporting experiences—including purchase history, member management, insurance uploads, and system states—to create a connected, end-to-end pharmacy ecosystem.
Result
Business Impact
Following the February release, weekday prescription fulfillments more than doubled—from 241 to 490 orders per day—with sustained growth over the following weeks despite no formal marketing campaign.
Testimonial
"With no formal marketing push, the redesign resulted in a 103% increase in average daily fulfillments. Big thanks to Biswajeet Rout and the team for reviewing, refining, and helping validate the experience."
-Nick Throckmorton
Lead UX Designer, Hy-Vee